Snickers Twitter campaign backfires
An elaborate Twitter campaign coordinated by Snickers featuring A-list stars, such as Manchester United footballer Rio Ferdinand, Knight of the realm and former England cricketer Ian ‘Beefy’ Botham and...
View ArticlePR stunt drops the ball: Giant candy bar delivery unpatriotic
One week on from the New York Giants’ dramatic Superbowl XLVI victory and the defeated New England Patriots are having the PR salt rubbed into their wounds. For the Pats’ wide receiver Wes Welker, the...
View ArticlePot Luck: PR stunt alerts Canadians to the cavities in their roads
Potholes are a nightmare. Every driver knows it. There is no greater advertisement for the fact than to go for a drive until you hit one. So if you’re the consultancy charged with the task of drawing...
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